About Jayra LaSalle
Jayra is a seasoned senior marketing executive, renowned for her strategic acumen and proven expertise in both global and domestic markets. Her extensive background spans strategic planning, back-end marketing technology implementation, competitive analysis, sales enablement, and dynamic team leadership. Jayra’s collaborative approach ensures that marketing initiatives align with and support overarching business goals through detailed long- and short-term marketing strategies.
Driven by a passion to bridge the gap between technical engineering and impactful marketing, Jayra founded her company to deliver targeted, technology-driven marketing solutions. She saw a clear need for marketing strategies that not only understood but fully leveraged the nuances of technical products and services. Her goal was to transform how companies in highly specialized industries like telecom and medical equipment approach and execute their marketing, ensuring they communicate their value effectively and connect with their audiences more deeply.
Her skill set is enhanced by her experience with leading marketing platforms and deep industry knowledge across defense, datacom, telecom, commercial vehicles, and medical equipment sectors. Jayra employs a process-driven methodology to synchronize departmental activities, ensuring they contribute to key business metrics and optimize every point of the customer journey.
An expert in marketing engineered components to a technical audience, Jayra’s capabilities include strategic planning, channel partner marketing, brand management, omnichannel marketing, division development, UX-UI planning, and account-based marketing. She is fluent in English, Spanish, and Portuguese.
Marketing Technology Proficiencies:
- SEO: BrightEdge, SEMrush, SimilarWeb
- B2B and industrial marketing
- Engineered components industry
- ABM: Demandbase, Terminus
- PPC: Google AdWords, LinkedIn Ads, Baidu
- CRM: ACT, Sales Logix, Oracle Fusion, IFS
- CMS: Adobe AEM, Drupal
- Chat: Dynamic Chat
- DAM: Adobe
- Social Media: Hootsuite
- Analytics: Google Analytics, Adobe Analytics
- Site Search: Algolia
Jayra’s extensive marketing technology expertise and multilingual abilities position her as a formidable leader in crafting and executing comprehensive marketing strategies that drive substantial results.