Empower Business Growth:
Expert B2B Marketing Structure & Strategy Consulting
Structure + Strategy = Structegy
Successful Marketing Strategies depend on a Solid Marketing Structure
Cost Effective Expertise
Get top-level marketing director know-how at a fraction of the cost. Ideal for budget-conscious businesses that need back-end marketing technology implementation and integration, team development, and strategic marketing planning.
Marketing Technology
Structegy simplifies the complex world of marketing technologies, guiding you to select and fully use the best tools. The method integrates these technologies smoothly into your business, making everything more straightforward, especially for those more familiar with technical and engineering tasks than marketing creativity.
Clear Vision & Scalable Strategies
Structegy’s service provides a straightforward and effective marketing strategy, clearing up confusion and setting up a strong base for growth. It can help you feel sure about your marketing approach, team, and tools, guiding you toward successful expansion and control over your marketing efforts.
Need a solid marketing direction without the cost of a full-time marketing director?
You’re overwhelmed by marketing tech and scattered strategies, and not making the most of your pricey tools. This can cause unfocused attempts, reluctance to spend more on marketing without clear wins, and challenges in growing your “data-driven, tech-focused marketing initiatives. Working with Structegy, you can experience a transformation in your approach to marketing. You can gain confidence knowing you have the best marketing technology, a solid plan, and the right team tailored to your business needs. This newfound assurance and clarity will put you firmly in control, with a straightforward strategy to expand your marketing efforts efficiently and support your business’s growth.
Structegy Approach
1
Book discovery
2 to 3 weeks to define and/or clarify brand position, desired customer experience, and technology assessment.
2
Implement short term projects for quick wins
3
Define and direct long-term projects for solid ROI
Areas of Focus
Structure:
Brand position process
Enhance and refine your strategy by collaborating with essential stakeholders, conducting a thorough analysis of your competitive advantages and product architecture, and improving customer interactions through comprehensive system integration. Launch targeted advancements to ensure uniformity in branding and content production, aligning with your organization’s strategic objectives.
Technology Implementation and Integration Process
Team & Department Process
Strategy:
Product Management
Marketing & Advertising Process
Management Process
About Jayra LaSalle
Jayra is a seasoned senior marketing executive, renowned for her strategic acumen and proven expertise in both global and domestic markets. Her extensive background spans strategic planning, back-end marketing technology implementation, competitive analysis, sales enablement, and dynamic team leadership. Jayra’s collaborative approach ensures that marketing initiatives align with and support overarching business goals through detailed long- and short-term marketing strategies.